A trained mystery shopper visits your salon as a real client. They assess every touchpoint across thirteen categories, then deliver a written report and a clear, honest action list. You receive the truth — kindly, and in writing.
Reports shared only with the named commissioning client.
Names what is working alongside what to fix. Developmental, not punitive.
From arrival to follow-up — every touchpoint a client experiences.
Single Visit reports delivered within 10 working days of the visit.
Salons wanting a quick, honest snapshot of their first impression.
Salons that want a complete, defensible audit of the full client journey.
Salon owners and managers who want the audit plus a structured coaching session to act on it.
Each visit is assessed across thirteen categories — from the moment a client arrives to the follow-up that arrives after they leave. Click a number to read what the shopper is looking for.
Greeting, eye contact, acknowledgement. Was the client seen within seconds of walking in?
A reference-standard client experience. The method is being lived, not just taught.
Consistently good with small refinements available. The fundamentals are in place.
Promising but inconsistent. Some categories strong, others missing. Worth a structured plan.
Core gaps in the client experience. Treat as a priority — clients are noticing.
All audits are conducted under a confidentiality agreement. Reports are shared only with the named commissioning client.
Mystery shoppers do not record audio or video without prior written consent from the salon owner.
Audits are designed to be developmental, not punitive. Reports name what is working alongside what to fix.
A re-audit at a discounted rate is available within six months of any Triple or Full audit.
Salons may not use The White Rabbit Method™ audit report for public marketing without written permission.
Audits are conducted in person where geography allows. Where it does not, a remote reception-and-digital audit is available.
Still unsure? Email info@thewhiterabbit.co.za and we'll reply within two working days.
From R2,500 for a single-visit snapshot to R9,500 for the full audit with debrief. Honest, kind, in writing.