A direct line to Alicia for a specific question, a stuck moment, or a month of mentorship. You write the question; she writes back. Every reply is considered, structured and saved for you to revisit.
A specific, well-scoped question where you need a second opinion from someone who has seen it before.
A complex situation — a difficult team member, a pricing change, a rebrand — that needs more than one round.
Salon owners and senior therapists who want a month of focused guidance while they implement changes.
Email Coaching works best for a specific, well-scoped question where you want a second opinion from someone who has seen it before. If your situation needs more depth, choose the Three-Round or Monthly package.
You're stuck on a specific client situation and want a second opinion before responding
You're preparing for a difficult team conversation about standards
You're considering a price increase and want a clear way to communicate it
You want feedback on a consultation script, welcome letter or farewell process
You're onboarding a new therapist and want to design their first thirty days
You're deciding whether to add (or remove) a service from your menu
You want a sanity check on a rebooking script before rolling it out to the team
Email Coaching is advisory, not legal, clinical or compliance advice.
It is not a substitute for in-person training or for the certification course.
It does not include diagnosis of medical, dermatological or skin conditions.
Each package is for one named individual. Replies may not be shared, forwarded or published without written permission.
Coaching emails are answered within 2 working days of receipt. Working days exclude South African public holidays.
If your question is outside Alicia's scope, she will say so and refund the unused portion of the package.
Pick the package that matches the depth of guidance you need — one question, three rounds, or a month of mentorship.
Complete the intake. Tell us about you, your business, the situation, and the exact question you want answered.
Alicia reads your brief and writes back — typically 600–900 words, considered, structured and saved for you to revisit.
Use your allotted follow-ups within the active window to refine, clarify or pressure-test the next steps together.
Take the agreed actions. Your case file stays open for the duration of your package so you can revisit the thread.
Still unsure? Email info@thewhiterabbit.co.za and we'll reply within two working days.
From R750 for a single question to R3,500 for a month of mentorship. Considered, structured, saved for you to revisit.