Premium service is not coldness; it is thoughtful, consistent attention.
CIDESCO-qualified beauty educator & consultant
Alicia Anne Taylor is a CIDESCO-qualified beauty educator and consultant with over 20 years of experience working with beauty and hair professionals across England, Brazil and South Africa.
Her career began in English salons and training colleges, expanded into Brazil's beauty and hair industry, and matured in South Africa — where she now teaches, audits and consults. Working across three very different markets taught her what is universal about client experience, and what is local costume.
Her work addresses the gap between technical training and client experience — the skills that beauty school rarely teaches, and that separate a competent treatment from a client experience people remember, trust and return for.
The White Rabbit Method™ is the result of that work: a structured, research-backed, story-led method for beauty and hair professionals. It is not a mindset book or a vague collection of feel-good advice. It is the client experience playbook the industry has been waiting for.
These books have shaped my thinking, values, and approach to people, business, and personal development. They reflect a lifelong interest in understanding human behaviour, resilience, leadership, intuition, and meaning.
“Premium service is not coldness; it is thoughtful, consistent attention.”
Start with the book. When you are ready for structured learning, an audit, or a month of mentorship — Alicia is one click away.